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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business Horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
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Competitive intelligence: Insights from executives
Gelb, Betsy D.; Saxton, Mary Jane; Zinkhan, George M.; … - In: Business Horizons 34 (1991) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10005354796
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894