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The new gender agenda in sales management
Piercy, Nigel F.; Cravens, David W.; Lane, Nikala - In: Business Horizons 46 (2003) 4, pp. 39-46
Persistent link: https://www.econbiz.de/10005333232
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Marketing management in an era of shortages
Cravens, David W. - In: Business Horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10005354235
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Improving measurement of salesman performance : A method for evaluating multiple aspects
Cotham, James III; Cravens, David W. - In: Business Horizons 12 (1969) 3, pp. 79-83
Persistent link: https://www.econbiz.de/10005354279
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Consumerism: A perspective for business
Cravens, David W.; Hills, Gerald E. - In: Business Horizons 13 (1970) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10005354453
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Improving salesforce productivity
LaForge, Raymond W.; Cravens, David W.; Young, Clifford E. - In: Business Horizons 28 (1985) 5, pp. 50-59
Persistent link: https://www.econbiz.de/10005354533
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Market-driven strategies for competitive advantage
Cravens, David W.; Shipp, Shannon H. - In: Business Horizons 34 (1991) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10005354885
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business Horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10005197750
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Reforming the traditional organization: The mandate for developing networks
Cravens, David W.; Shipp, Shannon H.; Cravens, Karen S. - In: Business Horizons 37 (1994) 4, pp. 19-28
Persistent link: https://www.econbiz.de/10005431511
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Marketing strategy positioning
Cravens, David W. - In: Business Horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10005431521
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Gaining strategic marketing advantage
Cravens, David W. - In: Business Horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10005438757