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Integrating the personnel and marketing functions: The challenge of the 1990s
Glassman, Myron; McAfee, Bruce - In: Business Horizons 35 (1992) 3, pp. 52-59
Persistent link: https://www.econbiz.de/10005354391
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Mission statements: Are they smoke and mirrors?
Bartkus, Barbara; Glassman, Myron; Bruce McAfee, R. - In: Business Horizons 43 (2000) 6, pp. 23-28
Persistent link: https://www.econbiz.de/10005197539
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"Customers for life": Does it fit your culture?
Deadrick, Diana L.; McAfee, R. Bruce; Glassman, Myron - In: Business Horizons 40 (1997) 4, pp. 11-16
Persistent link: https://www.econbiz.de/10005438886