Strutton, David; Taylor, David G. - In: Business Horizons 54 (2011) 5, pp. 467-479
What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...