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Direct selling, defined as a sales channel without a fixed retail location, was built on the premise of leveraging an individual's social networks. This industry is being redirected by embracing social media; here, the challenge lies in providing the benefits of face-to-face selling, augmented by...
Persistent link: https://www.econbiz.de/10010577853
All executives would like their organizations to perform better, and most seek ways to make that happen. This paper focuses on how supply chains -- the series of activities through which products and services are created and then distributed to customers -- can enhance firm performance. For the...
Persistent link: https://www.econbiz.de/10005354314
Many executives and scholars have argued that effective strategy implementation is at least as important as--if not more important than--developing a brilliant strategy. While there are several extant viewpoints regarding what is required for successful strategy implementation, perhaps the most...
Persistent link: https://www.econbiz.de/10008870354
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