Adascalitei, Virgil; Musetescu, Adina; Fruth, Andreas - In: Knowledge Horizons - Economics 5 (2013) 1, pp. 9-14
The extension of marketing frontiers beyond the border of economic activities, in different social areas, has currently become a reality. The new concept of social marketing is based on the fact that the marketing thinking, its essence, is constituted by transaction, by the manner in which the...