Ardley, Barry; McIntosh, Eleanor; McManus, John - In: Business Process Management Journal 26 (2020) 4, pp. 825-838
Purpose: The aim of this paper is to examine the extent of value co-creation activity that exists in online brand communities. The approach was to use elements of practice theory to analyse the member-to-member Adult Fans of Lego (AFOL) community Design/methodology/approach: The method adopted...