Purpose – The purpose of this paper is to understand and provide an empirical illustration for how electronic commerce (EC) tools are used to redesign business relationships. The amount and quality of EC tools have mushroomed and the use of these to redesign and digitize relationships is still...

Purpose – The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics. Second, the authors develop the empirically grounded...