Purpose: The purpose of this paper is to quantify, evaluate and compare the environmental sustainability performance of supply chain for Indian steel industry using graph theoretic approach (GTA). Design/methodology/approach: Broadly 12 environmental sustainability enablers (ESEs) were...

Purpose The purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in...