Purpose – The purpose of this paper is to provide a method for analysing and improving the operational performance of business processes (BPs). Design/methodology/approach – The method employs two standards, Business Process Modelling Notation (BPMN 2.0) and Business Processes Simulation...

Purpose – Demand-based pricing fixes price according to customers’ perceptions of service value and to their resulting willingness to pay. This pricing approach enables service companies to align their prices to customers’ preferences and to their expenditure propensity. Accordingly, it...