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The aim of this article is to show how electronic commerce can fundamentally change the inter‐organisational processes at the interface between the buyer and supplier. It will be shown how electronic commerce is not only enabling the redesign of internal organisational processes but is...
Persistent link: https://www.econbiz.de/10014687433
How do online customers judge a product's attributes in cyberspace? Previous studies of online product category suggest that all goods are not equal on the Web, because products have different attributes. Furthermore, the literature assumes that the customer's ability to evaluate product quality...
Persistent link: https://www.econbiz.de/10014687538
/methodology/approach – The paper constructs and tests a model linking four sub‐dimensions of web site quality to purchasing intent of consumers …' purchasing behavior both directly and indirectly through their attitudes towards the web site. Specific content quality and …/value – Understanding the link between multiple dimensions of web site quality and purchasing behavior of web consumers should help …
Persistent link: https://www.econbiz.de/10014687648
Purpose The purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in...
Persistent link: https://www.econbiz.de/10014688678