Trkman, Peter; Mertens, Willem; Viaene, Stijn; Gemmel, Paul - In: Business Process Management Journal 21 (2015) 2, pp. 250-266
Purpose – The purpose of this paper is to argue that in order to achieve customer centricity through business process management (BPM), companies have to obtain the profound understanding of customers’ processes and when necessary change not only the interactions with but also the processes...