Purpose – The purpose of this article is to offer insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs in media companies in Finland about responsible business and the social and organizational challenges...

Purpose – The purpose of the paper is to develop a concept and framework of integrative brand management through a case analysis of the international Dove campaign. Design/methodology/approach – The paper presents a conception of integrative brand management and a case analysis. Findings –...

Purpose – The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies in Finland. A focus in these interviews was on how the...