Purpose – Reinforce the importance of influence skills, collaborative decision‐making and flexible leadership styles in today's complex business environment. Design/methodology/approach – Introduce research conducted by Robert Cialdini, Ph.D. on influence and explain how these skills can...

Purpose – This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market. Design/methodology/approach – The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current...

Purpose – This paper aims to examine the extent of teenagers' influence on family purchase decision of the video game console. Design/methodology/approach – The paper analyzes the significant impact of teenagers' gender and product importance toward their family purchase decision of the...