Heuer, Mark Alan; Khalid, Usman; Seuring, Stefan - In: Business Strategy and the Environment 29 (2020) 3, pp. 1605-1616
Despite a wealth of expertise involving leading institutions over at least 15 years, a base of the pyramid (BoP) model resulting in scalability has yet to emerge. We posit that institutional gaps between BoP goals of developing human and social capital on one hand and a short-term profit focus...