Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the...

In today’s markets, many products are perceived to be similar because of information and commuication technologies that are developing fastly. In spite of this, enterprises should make their products different and unique to compete in a sustainable manner. Besides, marketing strategies based...

The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...

The aim of this research is to investigate possible relationships between religiosity levels, personal moral philosophies, ethical perceptions and intentions of associate’s and bachelor’s degree students. Therefore, a survey was conducted on 189 business administration students chosen...

The aim of this study was to explore the relationship between the perceived symbolic meanings of money and materialism. The population of the study consisted of individuals over the age of 19 living in Eskişehir (Turkey) city center. The study used the convenience sampling method, a non...

Functional food term defines the foods that provide further benefits to human physiology and metabolic functions in addition to their nutritional function. Consequently, they have health promoting and disease preventing effects. The objective of this study is to have an insight into the Turkish...

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market...

The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

In recent years, several advences in information technologies have increased the computer use of consumers in the world and our country. These developments have revealed a new way of doing business known as e-commerce. For consumers, online shopping has become the most popular internet activity...

The objective of this study is to review the international marketing literature on new product development process and compare the changes in the important factors in the process with the changes in the management approaches. For this purpose, the articles in three international marketing...