Turkish textile firms work under a heavily competitive atmosphere in terms of prices due to globalization. Firms have to take into consideration several criteria like cost, quality and delivery-on-time in order to survive the global market conditions and to maintain profitability. To meet these...

An Enterprice Resource Planning (ERP) system makes possible an integrated enterprise system to automate the flow of material, information, and financial resources among all functions within an enterprise on a common database. While appropriate ERP selection can create competitive advantage for...

Travel agencies are the main actors of the tourism industry. Many touristic customers are involved in tourism activities benefiting from the services provided by the travel agencies. Travel agencies play an important role in advising them to make decisions and agencies also are being an...

The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...

The aim of this research is to investigate possible relationships between religiosity levels, personal moral philosophies, ethical perceptions and intentions of associate’s and bachelor’s degree students. Therefore, a survey was conducted on 189 business administration students chosen...

The aim of this study was to explore the relationship between the perceived symbolic meanings of money and materialism. The population of the study consisted of individuals over the age of 19 living in Eskişehir (Turkey) city center. The study used the convenience sampling method, a non...

Functional food term defines the foods that provide further benefits to human physiology and metabolic functions in addition to their nutritional function. Consequently, they have health promoting and disease preventing effects. The objective of this study is to have an insight into the Turkish...

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market...

The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

In recent years, several advences in information technologies have increased the computer use of consumers in the world and our country. These developments have revealed a new way of doing business known as e-commerce. For consumers, online shopping has become the most popular internet activity...