The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

Being primarily responsible of conducting logistical and emotional work of child-rearing, mothers have agency in formation of the child’s future identity, cultural values and dispositions, and serve as role models, sources of social pressure, and interpersonal support. This article aims to...

Social networks on Internet cannot be regarded as media environments simply; they are discursive environments, where individuals actively commune and construct their identities. The present study represents an attempt to analyze the role of virtual communities of practice play in members’...

The aim of this study was to explore the relationship between the perceived symbolic meanings of money and materialism. The population of the study consisted of individuals over the age of 19 living in Eskişehir (Turkey) city center. The study used the convenience sampling method, a non...

Customer satisfaction is a crucial element for the success of all businesses. One of the biggest challenges for a market is how to satisfy and retain the customers. The purpose of this study is to find the level of satisfaction and loyalty among the users of cellular phones. This study is based...

The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The...

The purpose of this study is to investigate the relationship among push factors, information search and holiday satisfaction in the purchasing process of domestic tourists. At first, a literature review was conducted with regards to the research. Then a questionnaire was developed from the...

Means – end chain (MEC) theory and laddering technique uncovers the decision making process of consumers related to marketing offerings such as goods, services and experiences in a cognitive approach from a consumer perspective view which are popularly used approaches in marketing context. The...

In today’s markets, many products are perceived to be similar because of information and commuication technologies that are developing fastly. In spite of this, enterprises should make their products different and unique to compete in a sustainable manner. Besides, marketing strategies based...

The purpose of this paper is to investigate whether there exist differences in website visualization according to the gender of the respondents as young consumers. For the main purpose, a questionnaire was designed from the literature review, and data were collected from 252 undergraduate...