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The marketing manager's view of marketing research
Bellenger, Danny N. - In: Business horizons 22 (1979) 3, pp. 59-65
Persistent link: https://www.econbiz.de/10003488256
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Understanding the Hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10003488270