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Stability or change in marketing methods?
Harris jr., Clyde E. - In: Business horizons 21 (1978) 5, pp. 32-40
Persistent link: https://www.econbiz.de/10002639250
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The future of marketing strategy
Lusch, Robert F.; Udell, Jon G.; Laczniak, Gene R. - In: Business horizons 19 (1976) 6, pp. 65-74
Persistent link: https://www.econbiz.de/10002419259
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Marketing management in an era of shortages
Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10002038043