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Direct selling : consumer vs salesman : is conflict inevitable?
Jolson, Marvin A. - In: Business horizons 15 (1972) 5, pp. 87-95
Persistent link: https://www.econbiz.de/10003169645
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Are consumers really satisfied?
Wotruba, Thomas R.; Duncan, Patricia L. - In: Business horizons 18 (1975) 1, pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
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The self-concept in buyer behavior
O'Brien, Terrence V.; Tapia, Humberto S.; Brown, Thomas L. - In: Business horizons 20 (1977) 5, pp. 65-71
Persistent link: https://www.econbiz.de/10002589218
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The power of consumers
Maynes, E. Scott - In: Business horizons 15 (1972) 3, pp. 77-86
Persistent link: https://www.econbiz.de/10002444442
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Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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At-home shopping : will consumers let their computers do the walking?
Moschis, George P. - In: Business horizons 28 (1985) 2, pp. 22-29
Persistent link: https://www.econbiz.de/10002511665
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Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee - In: Business horizons 13 (1970) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
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Consumerism : a perspective for business
Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10002037981