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The marketing manager's view of marketing research
Bellenger, Danny N. - In: Business horizons 22 (1979) 3, pp. 59-65
Persistent link: https://www.econbiz.de/10003488256
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Understanding the Hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10003488270
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The anatomy of corporate social response: the Rely, Firestone 500, and Pinton cases
Gatewood, Elizabeth; Carroll, Archie B. - In: Business horizons 24 (1981) 5, pp. 9-16
Persistent link: https://www.econbiz.de/10003509629
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Managerial ethics: a Post-Watergate view
Carroll, Archie B. - In: Business horizons 18 (1975) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10003509632