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One hundred years of excellence in business education : what have we learned?
Acito, Frank; McDougall, Patricia M.; Smith, Daniel C. - In: Business horizons 51 (2008) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10003708218
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Guest editors' perspective: Business analytics : why now and what next?
Acito, Frank; Khatri, Vijay - In: Business horizons 57 (2014) 5, pp. 565-570
Persistent link: https://www.econbiz.de/10010403086
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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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Effective packaging management
Hise, Richard T.; McNeal, James U. - In: Business horizons 31 (1988) 1, pp. 47-51
Persistent link: https://www.econbiz.de/10003578533