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The marketing manager's view of marketing research
Bellenger, Danny N. - In: Business horizons 22 (1979) 3, pp. 59-65
Persistent link: https://www.econbiz.de/10003488256
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Understanding the Hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10003488270
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Volkswagen finds a general
Gray, Andrew - In: Business horizons 21 (1978) 6, pp. 34-36
Persistent link: https://www.econbiz.de/10003562787
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Volkswagen at Stalingrad?
Gray, Andrew - In: Business horizons 26 (1983) 4, pp. 41-42
Persistent link: https://www.econbiz.de/10003562789
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Volkswagen's American dilemma
Gray, Andrew - In: Business horizons 18 (1975) 5, pp. 26-30
Persistent link: https://www.econbiz.de/10003562790