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Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
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Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
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