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Linking corporate culture to strategic planning
Deshpandé, Rohit; Parasuraman, A. - In: Business horizons 29 (1986) 3, pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
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What's wrong with plant-closing legislation and industrial policy
Christman, James J. - In: Business horizons 28 (1985) 5, pp. 28-37
Persistent link: https://www.econbiz.de/10001024872
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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The anatomy of corporate social response: the Rely, Firestone 500, and Pinton cases
Gatewood, Elizabeth; Carroll, Archie B. - In: Business horizons 24 (1981) 5, pp. 9-16
Persistent link: https://www.econbiz.de/10003509629
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Managerial ethics: a Post-Watergate view
Carroll, Archie B. - In: Business horizons 18 (1975) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10003509632
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So you want your new product planning to be productive
Lawton, Leigh; Parasuraman, A. - In: Business horizons 23 (1980) 6, pp. 29-34
Persistent link: https://www.econbiz.de/10002341887