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Gelb, Betsy D.
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Business horizons
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of business strategy
2
Marketing-mix strategies - product strategy and promotion strategy
1
Rutgers business review
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When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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2
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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3
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's res...
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
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4
Staying on the job after sixty-five
Gelb, Betsy D.
;
Hunt, David M.
- In:
Business horizons
22
(
1979
)
1
,
pp. 17-21
Persistent link: https://www.econbiz.de/10003563886
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5
Strategic planning for the under-dor
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
6
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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6
Who's more critical of business: men or Women?
Stafford, James E.
;
Gelb, Betsy D.
- In:
Business horizons
21
(
1978
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10003563904
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