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Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
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