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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Linking corporate culture to strategic planning
Deshpandé, Rohit; Parasuraman, A. - In: Business horizons 29 (1986) 3, pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
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Volkswagen finds a general
Gray, Andrew - In: Business horizons 21 (1978) 6, pp. 34-36
Persistent link: https://www.econbiz.de/10003562787
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Volkswagen at Stalingrad?
Gray, Andrew - In: Business horizons 26 (1983) 4, pp. 41-42
Persistent link: https://www.econbiz.de/10003562789
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Volkswagen's American dilemma
Gray, Andrew - In: Business horizons 18 (1975) 5, pp. 26-30
Persistent link: https://www.econbiz.de/10003562790