Narrow search
Showing 1 - 2 of 2
Cover Image
Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Cascino, Anthony E.: A case study in marketing management. S. 57-60 …Lazer, William: Sales forecasting: key to integrated management. S. 61-67 …
Persistent link: https://www.econbiz.de/10002821221
Cover Image
Sales forecasting: key to integrated management
Lazer, William - In: Business horizons 2 (1959) 3, pp. 61-67
Persistent link: https://www.econbiz.de/10002352585