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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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Effective packaging management
Hise, Richard T.; McNeal, James U. - In: Business horizons 31 (1988) 1, pp. 47-51
Persistent link: https://www.econbiz.de/10003578533
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Hope for mass transportation
Smerk, George M. - In: Business horizons 11 (1968) 4, pp. 63-76
Persistent link: https://www.econbiz.de/10002821340
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How now, highway trust fund?
Smerk, George M. - In: Business horizons 17 (1974) 2, pp. 29-38
Persistent link: https://www.econbiz.de/10002821345
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Operating subsidies for urban mass transportation
Smerk, George M. - In: Business horizons 28 (1974) 4, pp. 603-618
Persistent link: https://www.econbiz.de/10002821366
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3 experiments in urban transportation
Smerk, George M. - In: Business horizons 7 (1964) 2, pp. 39-47
Persistent link: https://www.econbiz.de/10002821397
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Consumer education as a competitive strategy
McNeal, James U. - In: Business horizons 21 (1978) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10002479386