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Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Cascino, Anthony E.: A case study in marketing management. S. 57-60 …Lazer, William: Sales forecasting: key to integrated management. S. 61-67 …
Persistent link: https://www.econbiz.de/10002821221
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Managing technical and intellectual resources : our new problems require new solutions
Shapero, Albert - In: Business horizons 12 (1969) 2, pp. 23-30
Persistent link: https://www.econbiz.de/10002821558
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Patterns of OD in practice
Heisler, W. J. - In: Business horizons 18 (1975) 1, pp. 77-84
Persistent link: https://www.econbiz.de/10002756519
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A new approach to distribution conflict management
Rosenberg, Larry J. - In: Business horizons 17 (1974) 5, pp. 64-74
Persistent link: https://www.econbiz.de/10002763340
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Challenges to management in the Arab world
Pezeshkpur, Changiz - In: Business horizons 21 (1978) 4, pp. 47-55
Persistent link: https://www.econbiz.de/10002645922
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Making projet management work
Stewart, John M. - In: Business horizons 8 (1965) 3, pp. 54-68
Persistent link: https://www.econbiz.de/10002852279
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Developing policy responses to cultural differences
Reynolds, John I. - In: Business horizons 21 (1978) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10002695505
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What MBO really is : results require a complete program
Reif, William E.; Bassford, Gerald - In: Business horizons 16 (1973) 3, pp. 23-30
Persistent link: https://www.econbiz.de/10002697661
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Reconciling management theory with management practice
Robbins, Stephen P. - In: Business horizons 20 (1977) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10002702596
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Growth plans for executives
Powell, Reed M. - In: Business horizons 4 (1961) 2, pp. 41-50
Persistent link: https://www.econbiz.de/10002672732