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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald - In: Business horizons 64 (2021) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
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Managing your most loyal customer relationships
Larson, John A.; Jaworski, Bernard J.; Larson, Jack - In: Business horizons 64 (2021) 1, pp. 141-147
Persistent link: https://www.econbiz.de/10012494576