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Die 1:1-Zukunft : Strategien f...
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Beziehungsmarketing
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Business horizons
Journal of business research : JBR
926
Journal of retailing and consumer services
638
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
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Journal of strategic marketing
334
International journal of hospitality management
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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The service industries journal
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Marketing intelligence & planning
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Europäische Hochschulschriften / 5
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The journal of brand management : an international journal
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International journal of electronic customer relationship management : IJECRM
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Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
141
Journal of marketing communications
136
Psychology & marketing
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Journal of travel and tourism marketing
133
International journal of contemporary hospitality management
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Cogent business & management
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Journal of retailing
127
Journal of hospitality marketing & management
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Tourism management : research, policies, practice
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Springer eBook Collection
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Journal of service research : JSR
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Journal of service management
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Springer eBook Collection / Business and Economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
103
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1
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
- In:
Business horizons
52
(
2009
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
Saved in:
2
Referral marketing : harnessing the power of your customers
Berman, Barry
- In:
Business horizons
59
(
2016
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
Saved in:
3
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
4
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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6
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
7
Blogging : a new play in your marketing game plan
Singh, Tanuja
;
Veron-Jackson, Liza
;
Cullinane, Joe
- In:
Business horizons
51
(
2008
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10003746826
Saved in:
8
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
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9
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
10
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
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