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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Uncovering the message from the mess of big data
Bendle, Neil T.; Wang, Xin - In: Business horizons 59 (2016) 1, pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Connecting ethnography to the business of innovation
Meyer, Marc H.; Crane, Frederick G.; Lee, Chaewon - In: Business horizons 59 (2016) 6, pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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Two-way television: a tool new product research
Bushmann, F. Anthony; Robinson, Richard - In: Business horizons 24 (1981) 4, pp. 69-75
Persistent link: https://www.econbiz.de/10003506878
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Guidelines for export market research
Cavusgil, S. Tamer - In: Business horizons 28 (1985) 6, pp. 27-33
Persistent link: https://www.econbiz.de/10003509627
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Women growing businesses: clearing the hurdles
Brush, Candida G.; Gatewood, Elizabeth J. - In: Business horizons 51 (2008) 3, pp. 175-179
Persistent link: https://www.econbiz.de/10003732729