Narrow search
Showing 1 - 10 of 689
Cover Image
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Cover Image
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald - In: Business horizons 64 (2021) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Cover Image
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong; Collier, David A.; Olsen, Eric O. - In: Business horizons 52 (2009) 2, pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
Cover Image
From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Cover Image
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh - In: Business horizons 56 (2013) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Cover Image
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Cover Image
Referral marketing : harnessing the power of your customers
Berman, Barry - In: Business horizons 59 (2016) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
Cover Image
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Cover Image
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Cover Image
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724