Narrow search
Showing 1 - 10 of 79
Cover Image
The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Business horizons 8 (1965) 1, pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
Cover Image
Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Cover Image
The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Cover Image
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
Cover Image
The bottom line : marketing and firm performance
Fine, Leslie M. - In: Business horizons 52 (2009) 3, pp. 209-214
Persistent link: https://www.econbiz.de/10003856305
Cover Image
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Cover Image
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J. - In: Business horizons 58 (2015) 6, pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Cover Image
The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Cover Image
It's a secret : marketing value and the denial of availability
Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Cover Image
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif; Nakata, Cheryl C. - In: Business horizons 59 (2016) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10011488380