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Arbitration in the marketing channel
Weigand, Robert E.; Wasson, Hilda C. - In: Business horizons 17 (1974) 5, pp. 39-47
Persistent link: https://www.econbiz.de/10002983420
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A perspective on franchising : the design of an effective relationship
Stephenson, P. Ronald; House, Robert G. - In: Business horizons 14 (1971) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10002913130
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The art of managing a franchise
Mockler, Robert J.; Easop, Harrison E. - In: Business horizons 11 (1968) 4, pp. 27-33
Persistent link: https://www.econbiz.de/10002495447