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Marktforschung
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Business horizons
Journal of marketing research : JMR
447
Journal of marketing
206
Jahrbuch der Absatz- und Verbrauchsforschung
166
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
109
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Europäische Hochschulschriften / 5
90
Esomar congress
84
Journal of advertising research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
72
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
The journal of business : B
49
Gabler Edition Wissenschaft
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Harvard business review : HBR
46
Journal of marketing management : MM
46
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Die Betriebswirtschaft : DBW
41
International journal of market research
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
California management review
33
Economics letters
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ECONIS (ZBW)
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1
Are consumers really satisfied?
Wotruba, Thomas R.
;
Duncan, Patricia L.
- In:
Business horizons
18
(
1975
)
1
,
pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
Saved in:
2
Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee
- In:
Business horizons
13
(
1970
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
Saved in:
3
Using consumer issues for competitive advantage
Becker, Boris W.
- In:
Business horizons
24
(
1981
)
3
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003485169
Saved in:
4
Why consumers believe they are being ripped off
Hunt, Shelby D.
;
Nevin, John R.
- In:
Business horizons
24
(
1981
)
3
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
Saved in:
5
The behavioral matrix : a closer look at the industrial buyer
Kernan, Jerome B.
;
Sommers, Montrose S.
- In:
Business horizons
9
(
1966
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003600685
Saved in:
6
Inflation and life styles: the marketing impact
Shipchandler, Zoher E.
- In:
Business horizons
19
(
1976
)
1
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
Saved in:
7
Keeping down with the joneses: stagflation and buyer behavior
Shipchandler, Zoher E.
- In:
Business horizons
25
(
1982
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003679852
Saved in:
8
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
Saved in:
9
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Saved in:
10
Direct selling : consumer vs salesman : is conflict inevitable?
Jolson, Marvin A.
- In:
Business horizons
15
(
1972
)
5
,
pp. 87-95
Persistent link: https://www.econbiz.de/10003169645
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