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Werbungsbetrieb
4
Vereinigte Staaten
2
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FitzRoy, Peter T.
1
Green, Patrick J.
1
Green, Paul E.
1
Grossack, Irvin M.
1
Kangun, Norman
1
Kelly, Robert F.
1
Kernan, Jerome B.
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McNeal, James U.
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Business horizons
Journal of advertising research
61
Journal of marketing research : JMR
33
Economics letters
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business : B
17
Journal of economic theory
16
The Bell journal of economics
14
The American economic review
12
European economic review : EER
10
Southern economic journal
10
The quarterly journal of economics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
9
Working paper / European Institute for Advanced Studies in Management
9
Operations research
8
International journal of industrial organization
7
Journal of political economy
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
The review of economics and statistics
7
Absatzwirtschaft
6
CORE discussion paper : DP
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
5
American journal of agricultural economics
4
Jahrbücher für Nationalökonomie und Statistik
4
Journal of behavioral economics
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
The Canadian journal of economics
4
The economic record : er
4
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ECONIS (ZBW)
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1
The closest thing to measuring advertising effectiveness
Kernan, Jerome B.
;
McNeal, James U.
- In:
Business horizons
7
(
1964
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002179102
Saved in:
2
How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman
- In:
Business horizons
11
(
1968
)
2
,
pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
Saved in:
3
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
Saved in:
4
Measuring advertising effectiveness: Use of the PTM
Grossack, Irvin M.
;
Kelly, Robert F.
- In:
Business horizons
6
(
1963
)
3
,
pp. 83-88
Persistent link: https://www.econbiz.de/10002543457
Saved in:
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