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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Special issue: Strategic marketing in a changing world
Crittenden, Victoria Lynn (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548157
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie; Kayser, Oliver; Dalsace, … - In: Business horizons 64 (2021) 4, pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
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Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent; Sheehan, Norman T.; Willness, … - In: Business horizons 61 (2018) 2, pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
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We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric; Marchessaux, François; Bencherki, Nicolas - In: Business horizons 61 (2018) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835