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The behavioral matrix : a closer look at the industrial buyer
Kernan, Jerome B.; Sommers, Montrose S. - In: Business horizons 9 (1966) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10003600685
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The consequentiality index : the key to marketing success
Naimark, George M. - In: Business horizons 29 (1986) 1, pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
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Demographic data banks : a new management resource
Vaughn, Ronald L. - In: Business horizons 27 (1984) 6, pp. 38-42
Persistent link: https://www.econbiz.de/10003698523
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The weighting bias in the consumer price index
Grossack, Irvin M. - In: Business horizons 24 (1981) 5, pp. 17-22
Persistent link: https://www.econbiz.de/10003564365
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Using consumer issues for competitive advantage
Becker, Boris W. - In: Business horizons 24 (1981) 3, pp. 43-47
Persistent link: https://www.econbiz.de/10003485169
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Why consumers believe they are being ripped off
Hunt, Shelby D.; Nevin, John R. - In: Business horizons 24 (1981) 3, pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
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Inflation and life styles: the marketing impact
Shipchandler, Zoher E. - In: Business horizons 19 (1976) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
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Keeping down with the joneses: stagflation and buyer behavior
Shipchandler, Zoher E. - In: Business horizons 25 (1982) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10003679852
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Prescription for the marketplace : Everyone listen better!
Day, Ralph L. - In: Business horizons 19 (1976) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875