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Sales forecasting: key to integrated management
Lazer, William - In: Business horizons 2 (1959) 3, pp. 61-67
Persistent link: https://www.econbiz.de/10002352585
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Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaw; Quracshi, Zahir - In: Business horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10003620653
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Innovations in marketing management
Smith, Wendell R.; Cascino, Anthony E.; Lazer, William - In: Business horizons 2 (1959) 3, pp. 52-67
Persistent link: https://www.econbiz.de/10002821221