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Business horizons
Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
210
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
146
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Jahrbuch der Absatz- und Verbrauchsforschung
106
SpringerLink / Bücher
102
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Working paper / National Bureau of Economic Research, Inc.
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
The American economic review
72
Journal of historical research in marketing
70
NBER working paper series
69
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
Economics letters
60
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
60
Europäische Hochschulschriften / 5
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing : ZFP ; journal of research and management
58
International journal of industrial organization
56
NBER Working Paper
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Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
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Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
46
Journal of current issues and research in advertising
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
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1
Using consumer issues for competitive advantage
Becker, Boris W.
- In:
Business horizons
24
(
1981
)
3
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003485169
Saved in:
2
Inflation and life styles: the marketing impact
Shipchandler, Zoher E.
- In:
Business horizons
19
(
1976
)
1
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
Saved in:
3
Keeping down with the joneses: stagflation and buyer behavior
Shipchandler, Zoher E.
- In:
Business horizons
25
(
1982
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003679852
Saved in:
4
PM - a new method of behavior change
Kreitner, Robert
- In:
Business horizons
18
(
1975
)
6
,
pp. 79-86
Persistent link: https://www.econbiz.de/10003608794
Saved in:
5
Why consumers believe they are being ripped off
Hunt, Shelby D.
;
Nevin, John R.
- In:
Business horizons
24
(
1981
)
3
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
Saved in:
6
The behavioral matrix : a closer look at the industrial buyer
Kernan, Jerome B.
;
Sommers, Montrose S.
- In:
Business horizons
9
(
1966
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003600685
Saved in:
7
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
Saved in:
8
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Saved in:
9
Direct selling : consumer vs salesman : is conflict inevitable?
Jolson, Marvin A.
- In:
Business horizons
15
(
1972
)
5
,
pp. 87-95
Persistent link: https://www.econbiz.de/10003169645
Saved in:
10
Are consumers really satisfied?
Wotruba, Thomas R.
;
Duncan, Patricia L.
- In:
Business horizons
18
(
1975
)
1
,
pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
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