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Business horizons
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Competing for consumer dollars with new accounts
Rose, Peter S.
;
Riener, Kenneth D.
- In:
Business horizons
23
(
1980
)
5
,
pp. 74-78
Persistent link: https://www.econbiz.de/10003662293
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Joint sales promotion : an emerging marketing tool
Varadarajan, Poondi Rajan
- In:
Business horizons
28
(
1985
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10001024871
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