Narrow search
Showing 1 - 10 of 646
Cover Image
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam - In: Business horizons 55 (2012) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Cover Image
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Cover Image
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh - In: Business horizons 56 (2013) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Cover Image
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.; Liu, Yuping - In: Business horizons 50 (2007) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Cover Image
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business horizons 54 (2011) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Cover Image
The branding challenges of Asian manufacturing firms
Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish N. - In: Business horizons 53 (2010) 5, pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Cover Image
B2B branding : a financial burden for shareholders?
Ohnemus, Lars - In: Business horizons 52 (2009) 2, pp. 159-166
Persistent link: https://www.econbiz.de/10003855809
Cover Image
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Cover Image
Five trademark law strategies for managing brands
Lemper, Timothy A. - In: Business horizons 55 (2012) 2, pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Cover Image
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011286500