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Growth paths for overcoming the digitalization paradox
Gebauer, Heiko; Fleisch, Elgar; Lamprecht, Claudio; … - In: Business horizons 63 (2020) 3, pp. 313-323
Persistent link: https://www.econbiz.de/10012238286
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Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent; Sheehan, Norman T.; Willness, … - In: Business horizons 61 (2018) 2, pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
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Strategic transformation as the essential last step in the process of business turnaround
Pearce, John A.; Robbins, D. Keith - In: Business horizons 51 (2008) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10003708246
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Fitting market strategy to varying product life cycles
Swan, John E.; Rink, David R. - In: Business horizons 25 (1982) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10003662779
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Brand franchise extension: new product benefits from existing brand names
Tauber, Edward M. - In: Business horizons 24 (1981) 2, pp. 36-41
Persistent link: https://www.econbiz.de/10003692105
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The emerging new product development industry
Tauber, Edward M. - In: Business horizons 16 (1973) 2, pp. 5-10
Persistent link: https://www.econbiz.de/10003692111
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Learning to compete
Weidenbaum, Murray L. - In: Business horizons 29 (1986) 5, pp. 2-12
Persistent link: https://www.econbiz.de/10003704429
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When entering growth markets, are pionners better than poachers?
Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10003673896
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Ten new product successes for the 1970s
Blackman, A. Wade - In: Business horizons 15 (1972) 3, pp. 5-15
Persistent link: https://www.econbiz.de/10003494398