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Relationship Marketing -- The Emperor in Used Clothes
Petrof, John V. - In: Business horizons 41 (1998) 2, pp. 79-82
Persistent link: https://www.econbiz.de/10006200508
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Relationship Marketing: The Wheel Reinvented?
Petrof, John V. - In: Business horizons 40 (1997) 6, pp. 26-31
Persistent link: https://www.econbiz.de/10006202646
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Evoked Set: Myth or Reality?
Petrof, John V.; Daghfous, Naoufel - In: Business horizons 39 (1996) 3, pp. 72-77
Persistent link: https://www.econbiz.de/10006207804
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What managers should know about the sharing economy
Habibi, Mohammad Reza; Davidson, Alexander; Laroche, Michel - In: Business horizons 60 (2017) 1, pp. 113-121
Persistent link: https://www.econbiz.de/10011771635