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Business horizons
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Journal of business research : JBR
487
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410
The journal of product innovation management : an international publication of the Product Development & Management Association
372
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Premier reference source
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
109
Faculty & research / Insead : working paper series
108
European journal of operational research : EJOR
105
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ECONIS (ZBW)
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1
Implementing product platforms in the global enterprise : lessons from an LED industry leader
Meyer, Marc H.
;
Cassis, Jeffrey
;
Osiyevskyy, Oleksiy
; …
- In:
Business horizons
63
(
2020
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10012287558
Saved in:
2
Identifying new product development best practice
Barczak, Gloria
;
Kahn, Kenneth B.
- In:
Business horizons
55
(
2012
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009548139
Saved in:
3
Tapping the innovative business potential of innovation contests
Armisen, Albert
;
Majchrzak, Ann
- In:
Business horizons
58
(
2015
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10011300893
Saved in:
4
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
5
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Business horizons
57
(
2014
)
3
,
pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
Saved in:
6
Lies, damned lies, and project plans : recurring human errors that can ruin the project planning process
Pinto, Jeffrey K.
- In:
Business horizons
56
(
2013
)
5
,
pp. 643-653
Persistent link: https://www.econbiz.de/10010125812
Saved in:
7
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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8
Solving the problems of new product forecasting
Kahn, Kenneth B.
- In:
Business horizons
57
(
2014
)
5
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010403074
Saved in:
9
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
Saved in:
10
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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