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Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry
Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10006187134
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The Case for Better Measurement and Reporting of Marketing Performance
Herremans, Irene M.; Ryans Jr, John K. - In: Business horizons 38 (1995) 5, pp. 51-60
Persistent link: https://www.econbiz.de/10006213208